Chris Claridge, Chief Executive Potatoes New Zealand
Chris Claridge has an extensive business and academic background.
Founder of Carrickmore, a dairy export company specialising in marketing infant formula, the Carrickmore product range was launched in China and New Zealand in 2012. Claridge helped established the New Zealand Infant Formula Exporters Association to maintain and protect the reputation of New Zealand infant formula. The Association’s membership grew to 26 companies representing an export value of $60 million before being adversely affected by international dairy markets.
Prior to that, Claridge founded ID Digital Media, a full service advertising agency specialising in marketing communications. He was also the Dean of Business Studies and Senior Lecturer in Management at the Christchurch College of Education.
Passionate about horticulture and adding value to New Zealand’s primary produce he founded Claridges Organics, one of New Zealand’s first organic food exporting businesses. Claridge attended Lincoln University to study Horticulture before transferring to Canterbury to complete a Masters in Biotechnology.
He is a member of the Royal Society and the New Zealand Institute of Food Science & Technology.